Pitmaster John Capelo brings Texas Barbecue to the San Francisco Bay Area.
Owner and “Boss of Barbecue,” John Capelo, grew up in Harlingen, Texas, where his love for barbecue was forged in the heart of Southern tradition. In 2008, while running his catering business, John noticed a serious lack of authentic Southern barbecue in the Bay Area. Visits back to his family's new home in the Texas Hill Country, where Central Texas-style barbecue is a way of life, inspired him to experiment with different woods, meats, and sauces until he found his signature flavor. By 2012, as the food truck scene gained momentum and his skills continued to sharpen, John hit the road to bring slow-smoked, Texas-style barbecue to hungry crowds across the Bay Area.
Now with a fully established storefront opened in 2020, John’s journey has come full circle. No longer just a passionate pitmaster with a catering company, he is a craftsman devoted to delivering the rich, smoky experience of true Southern barbecue. Whether it’s someone’s first bite or a nostalgic return to a familiar taste, every plate served is the result of years of dedication, experimentation, and a deep respect for tradition.
“To us quality means everything. We take great pride in what we make and serve.”
